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Historic black-and-white photo of a Molly Brown’s Fireworks roadside tent with vintage cars parked nearby and signs advertising self-service fireworks and the world’s largest firecracker.

Proudly Serving St. Louis Since 1954

Since 1954, our family has been part of celebrations across the St. Louis area. When Molly Brown’s Fireworks was established in 1967, it continued that legacy with reliable fireworks and friendly service.

From Route 66 to Molly Brown's

Our story began in 1954 with a small fireworks stand along old Route 66 just west of St. Louis. Over the years, our family built a tradition around seasonal businesses and local celebrations, including Wet Willy’s Water Slide in Peerless Park, Christmas Forest tree lots, pumpkin patches, and, of course, fireworks.

In 1967, James Lee Kell introduced the Molly Brown’s Fireworks name, inspired by the “Unsinkable Molly Brown.” Since then, Molly Brown’s has carried that family tradition forward, serving generations of families and becoming part of celebrations across the St. Louis area.

Historic black-and-white photo of a Molly Brown’s Fireworks roadside tent with a large self-service fireworks sign beside a wooded area.
Historic black-and-white photo of a Molly Brown’s Fireworks roadside tent beside a large sign reading “Molly Brown’s Self Service Fireworks.”
Vintage Molly Brown’s Fireworks newspaper ad promoting fireworks shopping centers, buy-one-get-one-free specials, mini-golf, arcade games, and multiple Missouri locations.
Faded historic photo of a Molly Brown’s Fireworks self-service roadside tent with a large fireworks sign, a pink pickup truck, and a rocky hillside behind it.
Historic aerial photo of a Molly Brown’s Fireworks location with a large striped tent, parking lot, roadside fireworks signs, and highway in the background.
Animated clip from a 1991 Molly Brown’s Fireworks TV commercial showing vintage fireworks promotions and store footage.
Historic Molly Brown’s Fireworks photo of a giant patriotic inflatable clown holding balloons and an American flag on the store roof.
Historic photo of costumed clowns and children holding balloons and small American flags inside a Molly Brown’s Fireworks tent.
Historic photo of Molly Brown’s Christmas Forest with a roadside sign, striped tent, inflatable snowman, and rocket decoration.
Historic photo of Molly Brown’s Christmas Forest owner, Steve, watering rows of Christmas trees inside a warehouse.
Historic Molly Brown’s Pumpkin Patch display with a large inflatable jack-o’-lantern, roadside signage, hay bales, corn stalks, and a striped tent.
Historic Molly Brown’s Fireworks photo showing staff cleaning up flattened cardboard boxes after a busy sales season.
Historic Molly Brown’s Fireworks roadside stand with a white sales tent, rocket decorations, and a large inflatable black cat on the roof.

See Where the Tradition Lives Today

Today, Molly Brown’s Fireworks continues to serve families from our store in Pacific, Missouri. We’re proud to welcome customers from all across the St. Louis area with our wide selection of fireworks and friendly service.

Visit Our Store
Exterior of the Molly Brown’s Fireworks store with large red and blue signage, a blue awning, and American flags flying along the roof.